NAMING — Give one identified thing a usable name

• Situation: One already identified thing needs understandable wording; later use may also require a stable, reusable name.
• Question: Does ordinary wording suffice, or which durable name preserves the thing and avoids misleading alternatives?
• First useful result or blocker: Sufficient ordinary wording; only when reuse needs a durable settlement, one local NameCard; otherwise the exact missing thing, use, reader group, scheme, sense, or candidate evidence.
• Start with: F.18 when the name must become durable. For one-off wording, keep the ordinary phrase and use the thing’s direct pattern only if its meaning is unclear.
• Stop or return: Stop without a card when ordinary wording answers the need; otherwise stop at the local naming settlement. Return when the thing, use, readers, scheme, or likely misunderstanding changes.