| Immediate value and future repetition | Whether to deliver locally now, invest in a common contribution or retain the present offering. |
| One customer contact and distinct decision rights | Who can speak for the whole promise without silently deciding architecture, spending and assurance. |
| Commonality and useful difference | Which variations preserve the result and which need a separate offering. |
| Learning and current service | How to obtain an answer without consuming resources already promised elsewhere. |
| Wider use and continuing obligations | Whether the proposed shared release can coexist with installed configurations and support commitments. |