DTM.2:1 - Problem frame

Use this when a model predicts the spread of a way of working from contacts, messages or downloads, yet these events do not reliably produce use.

A standard can reach a group that lacks permission to adopt it. A demonstration can reach a learner who cannot yet perform its coordinated movement. A prompt can be copied into an AI workflow and then altered before it is executed. These differences change both the amount transmitted and what continues.

Build a law connecting observable exposure, uptake and the resulting variant. The first result is a defensible expected flow or transition probability, with the unresolved factors retained. It can be qualitative when the next decision needs only the missing condition.

A count of views is already sufficient if the question is only whether a notice was seen. Do not expand it into a model of competence or use unless the receiving question needs that result.