STR.7:4.1 - State the decision and the claim the experiment could change

Recover the strategic subject, horizon and live alternatives. Write the relied-on claim at the scope actually needed: for example, whether a specified service can be delivered under stated customer terms, not whether “the market likes service”.

Describe materially different possible answers and what each would change. An answer can reject the option, narrow its scope, support a further bounded commitment or leave a decisive gap unresolved. A study can also earn its cost by establishing a warranted explanation or opening a relevant option at a longer research horizon. State that gain rather than inventing an immediate operational decision.

Use a sufficient PSD.10 uncertainty account directly. If every plausible result leaves the present choice and warranted use unchanged, identify another useful question or stop. Statistical precision alone is not the strategic contribution.