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CB.1:8 - Common Anti-Patterns and How to Avoid Them
| Common wrong turn | Practical repair |
| “We have a platform, so we should build a community.” | Recover a receiving situation and compare ways to improve it before selecting the platform’s role. |
| One active customer’s preferences define the whole offer | Obtain a relevant contrasting account and narrow the claim to what the evidence supports. |
| A sponsor’s retention target is presented as participants’ purpose | Explain both purposes and the terms under which participants receive a worthwhile contribution. |
| No one accepts the first invitation, so people are judged unmotivated | Inspect relevance, requested effort, timing, trust and available alternatives; change the proposal or stop. |
| More discussion is prescribed for missing access or an unknown professional method | Return the exact missing contribution to its owner and retain any remaining community question separately. |