STR.5:5.1 - SensorCo’s four directions
In this constructed application, SensorCo has a certified physical sensor platform and field-service knowledge. Generic AI-inspection prices have fallen. Existing contracts can support required current service over the next twelve months. The StrategyTeam proposes directions; the Board makes the separately authorized choices.
The team develops four materially different accounts:
| Direction | Contribution and provision logic | Consequential condition or sacrifice |
|---|---|---|
| Continue device provision | Sustain reliable contracted inspection provision, using the installed platform and improvements justified by device customers | Declining margin limits the attraction of another generic offer; this remains a viable current-service rival |
| Offer integrated service | Supply an accountable inspection outcome, combining devices, field knowledge and delivery responsibility | Demand, travel, incident coverage, permitted data use and the complete delivery arrangement remain to be established |
| License a permitted data-based contribution | Enable another provider’s result through a qualified licensing arrangement | Required reuse rights and feasible contracting are unresolved; operational burden is not assumed to be zero |
| Exit the affected segment | Reduce exposure while providing an orderly transition for affected customers | Transition obligations and costs can make exit inferior to viable continuation |
The service direction is not “build a platform”. The existing platform is only one enabling means; support capability, access and responsibility are separate conditions. Licensing and integrated service are not interchangeable merely because both use data.
For the service proposal, the provisional filter is to seek a repeat paid inspection contribution less exposed to generic price competition, preserve current service and reserve, and obtain the permissions and capability needed for any dependent commitment. That filter rejects a proposal to expand support obligations immediately without the missing capacity answer. It leaves a four-day internal cost-and-trial preparation open for comparison with device diagnostics. It does not select the twelve-month service direction.
The team returns all four accounts with their different conditions. The later comparison may rule out licensing for now and prefer continued devices to exit. Generation has done its work by making those alternatives usable, not by funding every one.