STR.5:8 - Common Anti-Patterns and How to Avoid Them

A technology as strategy. “Use AI” supplies no receiving contribution. Explain whose result improves, how it is obtained and what sustaining it demands.

Projects mistaken for directions. Training, a platform and a customer visit are counted as three strategies. Recover the contribution they jointly support, then compare a materially different account.

A filter that admits everything. Every attractive proposal qualifies as innovation. Test the rule on a fitting, an excluded and an unresolved proposal; refine it only where the intended choice needs the distinction.

Changing the rule inside one comparison. A favoured migration is judged under a new condition while its rival remains under the old one. State the responsible rule change and compare on a compatible basis.