STR.6:4.1 - Define the family by its receiving contribution

Use a direction from STR.5 or another sufficient source. State the result, recipient, situation, horizon and conditions that an option in this family must address. Recover continuing obligations and the decision the family will inform.

Make the common basis real. A platform, an available service and a person’s capability are not the same result. If each is only part of obtaining the desired customer contribution, put it inside a whole option. If the proposals pursue different contributions, retain different families and explain the higher-level strategic question under which they can later be compared.