MKT.10:4.6 - Return the decision and the conditions for revisiting it

Return the compared alternatives, what the observations establish, the causal conclusion if supported, the relevant burden and the decision that follows. State what remains uncertain and why that uncertainty permits or limits the action. Continue, change, run a smaller informative comparison, defer expansion or stop according to this answer.

Send the consequence to the receiving work. MKT.3 can change the invitation; MKT.5 or MKT.6 can change the proposed contribution; MKT.11 can change the supply arrangement; MKT.13 can bound deployment of the commercial model. Keep a needed action and its responsible recipient explicit rather than returning an uninterpreted dashboard.

Reopen the answer when the intervention, population, measurement, service capacity, economic conditions or a material causal assumption changes. Keep the original result with its scope; a later disappointing outcome does not justify rewriting what the earlier comparison actually observed.