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Marketing Principles Framework

14 patterns · 375 sections · 0.4 MB

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Table of contents

Patterns · All sections
  1. MKT.1MKT.1 - Qualify a Market Problem and Differences between Customers
  2. MKT.2MKT.2 - Construct and Test an Offer and Its Positioning
  3. MKT.3MKT.3 - Reach a Suitable Audience and Obtain a Meaningful Response
  4. MKT.4MKT.4 - Make Choice and Acquisition Meaningful and Feasible
  5. MKT.5MKT.5 - Develop and Align a Customer Experience Concept
  6. MKT.6MKT.6 - Jointly Shape a Useful Result and Help Achieve It
  7. MKT.7MKT.7 - Continue, Restore or End a Customer Relationship
  8. MKT.8MKT.8 - Construct a Journey Map for a Specific Decision
  9. MKT.9MKT.9 - Select an Offer or Help for a Particular Customer
  10. MKT.10MKT.10 - Evaluate the Contribution and Cost of a Marketing Intervention
  11. MKT.11MKT.11 - Align Promises, Partners and Execution
  12. MKT.12MKT.12 - Investigate a Customer or Market Question for a Decision
  13. MKT.13MKT.13 - Test Commercial Model Repeatability and Deployment Limits
  14. MKT.14MKT.14 - Develop and Change a Programme for Selected Customer Organisations

Showing 1–14 of 14 entries. Source edition 1f16950577d0.