fpf.tools
Library / Engineering DPF Suite
DPF

Marketing Principles Framework

14 patterns · 375 sections · 0.4 MB

Search this publication Original Markdown

Link to current text

Table of contents

Patterns · All sections
  1. Marketing Principles Framework
  2. Table of Contents
  3. Public units
  4. Marketing Principles Framework Readme
  5. Practical entries
  6. MKT-ENTRY-QUESTION - Find out enough to make the next decision
  7. MKT-ENTRY-CHOICE - Make one customer’s next choice workable
  8. MKT-ENTRY-MEDIA - Keep the promise intact when an intermediary changes it
  9. MKT-ENTRY-PROGRAMME - Share preparation while keeping promises feasible
  10. MKT-ENTRY-LEARNING - Offer learning while preserving the learner’s purpose
  11. How to use the language
  12. Preface
  13. MKT.Preface:1 - Problem frame - Useful offers in actual customer situations
  14. MKT.Preface:2 - Problem and forces - Connect usefulness, choice and provision
  15. MKT.Preface:3 - Solution - Enter through the result that is missing
  16. MKT.Preface:4 - Composition and performance - Preserve the conditions of the whole
  17. MKT.Preface:5 - Recognition and assurance - Know what the evidence establishes
  18. MKT.Preface:6 - Bias-Annotation - Recover whose result and whose burden
  19. MKT.Preface:7 - Conformance and common failures - Follow the intended use
  20. MKT.Preface:8 - Consequences - What changes in practice?
  21. MKT.Preface:9 - Architectural Rationale - A repertoire with connected results
  22. MKT.Preface:10 - SoTA-Echoing - Preserve distinct answers to distinct questions
  23. MKT.Preface:11 - Relations - Obtain the contribution the receiving decision needs
  24. MKT.Preface:End
  25. Marketing pattern language
  26. MKT.1MKT.1 - Qualify a Market Problem and Differences between Customers
  27. MKT.1:1 - Problem frame
  28. MKT.1:2 - Problem
  29. MKT.1:3 - Forces
  30. MKT.1:4 - Solution
  31. MKT.1:4.1 - Recover the difficulty without selecting the answer in advance
  32. MKT.1:4.2 - Recover the roles and the alternatives available to each
  33. MKT.1:4.3 - Construct and challenge useful groupings
  34. MKT.1:4.4 - Select a target and a bounded next move
  35. MKT.1:4.5 - Carry the hypothesis into an offer and keep its conditions live
  36. MKT.1:5 - Archetypal Grounding
  37. MKT.1:5.1 - Three organisations, four opportunities
  38. MKT.1:5.2 - A change that splits one use without erasing the rest
  39. MKT.1:6 - Bias-Annotation
  40. MKT.1:7 - Conformance Checklist
  41. MKT.1:8 - Common Anti-Patterns and How to Avoid Them
  42. MKT.1:9 - Consequences
  43. MKT.1:10 - Architectural Rationale
  44. MKT.1:11 - SoTA-Echoing
  45. MKT.1:12 - Relations
  46. MKT.1:End
  47. MKT.2MKT.2 - Construct and Test an Offer and Its Positioning
  48. MKT.2:1 - Problem frame
  49. MKT.2:2 - Problem
  50. MKT.2:3 - Forces
  51. MKT.2:4 - Solution
  52. MKT.2:4.1 - Establish the receiving result and what could contribute
  53. MKT.2:4.2 - Select a truthful context for comparison
  54. MKT.2:4.3 - Construct the complete proposal
  55. MKT.2:4.4 - Obtain a supply answer before relying on the promise
  56. MKT.2:4.5 - Test the uncertain connection
  57. MKT.2:4.6 - Use and revise one coherent offer
  58. MKT.2:5 - Archetypal Grounding
  59. MKT.2:5.1 - Turn a broad automation claim into an inspectable trial
  60. MKT.2:5.2 - Change a whole condition
  61. MKT.2:6 - Bias-Annotation
  62. MKT.2:7 - Conformance Checklist
  63. MKT.2:8 - Common Anti-Patterns and How to Avoid Them
  64. MKT.2:9 - Consequences
  65. MKT.2:10 - Architectural Rationale
  66. MKT.2:11 - SoTA-Echoing
  67. MKT.2:12 - Relations
  68. MKT.2:End
  69. MKT.3MKT.3 - Reach a Suitable Audience and Obtain a Meaningful Response
  70. MKT.3:1 - Problem frame
  71. MKT.3:2 - Problem
  72. MKT.3:3 - Forces
  73. MKT.3:4 - Solution
  74. MKT.3:4.1 - Choose whose response could change the next action
  75. MKT.3:4.2 - Find a fitting place of attention and an attainable route
  76. MKT.3:4.3 - Construct a message whose inferred promise is supportable
  77. MKT.3:4.4 - Make the invitation and its receiving work usable
  78. MKT.3:4.5 - Observe the attempt without merging different answers
  79. MKT.3:4.6 - Repair the connection indicated by the evidence
  80. MKT.3:5 - Archetypal Grounding
  81. MKT.3:5.1 - An invitation to an assisted reporting trial
  82. MKT.3:5.2 - Learning to recognize an altered promise
  83. MKT.3:6 - Bias-Annotation
  84. MKT.3:7 - Conformance Checklist
  85. MKT.3:8 - Common Anti-Patterns and How to Avoid Them
  86. MKT.3:9 - Consequences
  87. MKT.3:10 - Architectural Rationale
  88. MKT.3:11 - SoTA-Echoing
  89. MKT.3:12 - Relations
  90. MKT.3:End
  91. MKT.4MKT.4 - Make Choice and Acquisition Meaningful and Feasible
  92. MKT.4:1 - Problem frame
  93. MKT.4:2 - Problem
  94. MKT.4:3 - Forces
  95. MKT.4:4 - Solution
  96. MKT.4:4.1 - Recover the actual decision and its participants
  97. MKT.4:4.2 - Locate the condition that changes the next choice
  98. MKT.4:4.3 - Make comparison and terms usable
  99. MKT.4:4.3.1 - Choose how to work on the criteria
  100. MKT.4:4.3.2 - Prepare and revise a negotiable proposal

Showing 1–100 of 375 entries. Source edition 1f16950577d0.