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MKT.11:2 - Problem

Separate teams can each perform a local task while the customer receives an incompatible whole. Marketing describes a result, a partner provides only part of it, and support inherits a problem it was never equipped to solve. Recording a responsible person or sending feedback does not establish the missing contribution.

Trace the promise to the actual work and conditions that make it attainable. Obtain the relevant provider decisions and enabling contributions, resolve conflicts in the whole arrangement and return the supported scope to every expression of the offer. When evidence calls for change, connect it to a responsible decision and performed work.