MKT.11:8 - Common Anti-Patterns and How to Avoid Them

Misuse	Repair
Name an owner and assume they can deliver.	Obtain the specific assignment, capability, access and resources the work requires.
Add several locally feasible promises without checking their combination.	Compare their shared demand and receiving conditions.
Send customer feedback with no one able to act on it.	Connect the evidence to the responsible decision and enabling contribution.
Count only visible delivery in a new-service trial.	Include preparation, learning, support, recovery and continuing work.
Keep a public promise after its provider contribution fails.	Restore supply or revise the promise and handle affected commitments.