MKT.13:8 - Common Anti-Patterns and How to Avoid Them

Anti-pattern	Correction
Treating a finished prototype as validation of the whole business.	Recover the customer, acquisition, provision and sustaining claims that remain untested.
Counting founder heroics as ordinary delivery.	Make the exceptional contribution explicit and obtain a repeatable provision condition.
Launching more promotion to solve a missing service.	Construct or bound the service before multiplying its promises.
Separating a search team without support or a receiver.	Compare organisational alternatives against the actual inquiry, current work and handover.
Financing next month with receipts due later.	Place flows at their dates and obtain a feasible timing or funding arrangement.