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MKT.14:8 - Common Anti-Patterns and How to Avoid Them
| Anti-pattern | Correction |
|---|
| Treating one organisation as one buyer with one state. | Separate opportunities, participants and simultaneous conditions that change action. |
| Calling a sector list a justified programme. | Establish the common useful contribution and actual application conditions. |
| Sharing a message while repeating or omitting all preparation. | Construct the reusable work, local adaptations and prepared receiving teams. |
| Comparing communication costs while omitting service and exceptions. | Compare complete alternatives for the same result and period. |
| Expanding automation before responses can be handled. | Obtain the information, action variants and capacity for the actual continuations. |