MKT.4:10 - Architectural Rationale

Buying is work in its own right. Its result and prerequisites differ from performing the activity for which a product is acquired. This method therefore connects understanding, choice, commitment, transition and operational completion while permitting different orders and sufficient early stops.

ECO.3/5 explain the exchange and its terms; the supplying practices establish their contributions. The marketing method keeps those results usable by the actual deciding people. It does not take over contracting authority, technical delivery or the customer’s subsequent use.