MKT.4:8 - Common Anti-Patterns and How to Avoid Them

Misuse	Repair
Interpret every delay as a need for more persuasion.	Identify the actual unanswered condition and its competent owner.
Make a trial easy to enter by hiding the work needed to use or end it.	Explain the preparation, support, end and next decision with the offer.
Optimise a checkout while the offer promises an unavailable service.	Repair or reduce the proposal before improving acquisition.
Require every customer to traverse every sales stage.	Use the live prerequisites and skip a question already answered sufficiently.