MKT.5:12 - Relations

MKT.2 supplies and receives the offer and its implications. MKT.6 develops the useful result and the customer’s contributions; MKT.7 handles continuation or recovery. MKT.8 can represent relevant encounters for a decision, MKT.11 coordinates contributors and promises, and MKT.12 supplies evidence about context and response. MKT.10 addresses a causal or resource conclusion when needed.

SYSE supplies linked use, system and provider concepts. Operations supplies actual performance and exception handling; HCD supplies needed capability; organisation change supplies enabling arrangements. A service description does not by itself establish delivery or the customer’s response.