MKT.7:8 - Common Anti-Patterns and How to Avoid Them

Misuse	Repair
Label any gap in purchasing as churn.	Recover the actual need, eligibility and expected timing.
Offer another sale before resolving a failed commitment.	Perform the owed restoration or obtain an appropriate remedy decision.
Count past acquisition expense as a cost that renewal can now avoid.	Compare the prospective alternatives while retaining the historical account separately.
Remove all obligations when a sales record is closed.	Identify and complete the duties that survive the ending.
Use community belonging or friendship to pressure a paid continuation.	Keep the relations, permissions and contributions distinct.