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MKT.8:3 - Forces
| Tension | What the map must retain |
|---|
| A concise view is easier to use; omitted work can determine the result. | The connections that can change the decision and the consequential unknowns. |
| A shared account helps coordination; people’s histories differ. | Differences that defeat a common intervention. |
| Sequence is visible; causation and feasible transition need more. | The conditions and actual work connecting events. |
| Providers can improve some conditions and only observe others. | Control, negotiated influence and conditions outside their reach. |
| A plan gives direction; customers can take another route. | Possible return, refusal, pause and alternative continuation. |