MKT.9:1 - Problem frame

Use this pattern when a known offer or form of help must be matched to a particular customer’s circumstances, or when that comparison reveals that no suitable variant exists. Examples include choosing supported access rather than an unsupported self-service option, adapting a service to a changed schedule, or finding that the requested combination needs new engineering and staff preparation.

The result is a suitable feasible proposal with recoverable grounds, material conditions and a possible next action, or a precise request to construct a missing contribution. Personalization changes the proposal or help in response to relevant differences. Addressing a person by name does not by itself perform that work.

The intended reader understands the service or can obtain a competent account of it and its availability. A direct request for a known suitable variant can be fulfilled without constructing a detailed customer profile. The method does not require collecting every available attribute or making every customer a separate product project.