MKT.9:4.3 - Compare the actually available variants

Recover the existing variants as complete contributions: what each supplies, the useful result it can support, required customer work, access and ability, timing, support, terms and available supply. MKT.2 supplies this offer content. Keep proposed variants separate from ones the provider can presently deliver.

First exclude a variant that fails a necessary condition. Then compare the remaining alternatives by the customer’s relevant reasons for preference and the full burden of obtaining the result. Distinguish a favourable feature from a prerequisite: extra guidance can be optional convenience for an experienced user and necessary support for someone unable to proceed alone.

Compare combinations as well as individual options when the proposal joins several contributions. Check that the output of one is suitable for the next, that the same person or resource is not promised to incompatible work, and that the combined arrangement preserves support and failure handling. A set of individually available services is not necessarily available as one simultaneous package.

Return a supported selection with its grounds and conditions, or identify the exact unmet condition. If a ready variant suffices, arrange its use. If none does, decide whether an altered time or narrower contribution is useful before requesting new construction.