Library / Marketing Principles Framework
Jump to passage
In this reading

Link to current text

Published source confirmed at last check

Source changed 2026-10-03 08:25:59 UTC · snapshot created 2026-10-03 08:26:43 UTC · last check 2026-10-03 10:05:06 UTC

MKT.9:7 - Conformance Checklist

  • The decision and action-changing customer differences are explicit.
  • Information retains its subject, source, currentness, use conditions and material uncertainty.
  • Selected variants satisfy necessary conditions and have a supported reason for preference.
  • Combined work preserves compatibility, competent people, access, support and timing.
  • An absent service receives a concrete construction request and remains conditional until supplied.
  • The customer can correct the grounds, choose or decline, and obtain the selected next action.
  • Feedback distinguishes mistaken matching, failed supply and changed usefulness.