MKT.Preface:10 - SoTA-Echoing - Preserve distinct answers to distinct questions

The source discussions in each body’s §11 state the adopted or adapted contribution and its limits. Together they support the following choices.

Customer research does not have one interchangeable Jobs-to-be-Done method. Inquiry into progress and switching and analysis of a job’s desired outcomes can ask different questions, use different units and support different decisions. MKT.12 selects the line from the receiving question; MKT.1 qualifies its customer differences. Positioning then uses relevant alternatives, distinctive capabilities and value under the customer’s circumstances. It is not a substitute for investigating whether the proposed contribution is useful.

Experience work contributes both the construction of an intended experience and attention to what actually occurs in use. MKT.5 retains that distinction; MKT.8 uses a journey map to expose relevant connections without manufacturing one compulsory route. Historical experience-economy and modular-service treatments are used for their specified constructions in MKT.5/9, with later experience and customer-success research informing the limits on what a provider can claim. Experience during use, engagement and useful change remain distinguishable.

Customer-success work makes the useful outcome and enabling participation consequential before and after purchase. MKT.6 adapts this contribution to joint goal formation and help; MKT.7 applies it to continuation and ending. A provider’s success metric cannot settle the customer’s own goal.

Commercial search and account-based work contribute different ways to investigate, organise and repeat customer work. MKT.13 preserves the difference between search and ordinary repeatable delivery. MKT.14 retains both individual programmes and justified common work, including their preparation and exception costs. Automation changes some work and introduces other work; it does not erase the difference between a contact signal and a qualified opportunity.

For causal questions, MKT.10 adopts the distinction between describing observations, identifying an effect under justified assumptions, estimating it and using it in a prospective choice. A fitted model, a before/after difference and a complete economic comparison are separate contributions. Reopen the affected inference when the population, intervention, supply conditions or relied-on source changes.