MKT.Preface:6 - Bias-Annotation - Recover whose result and whose burden

The paying organisation, buyer, user, learner, referrer, organiser and provider can have different purposes and authority. Ask whose result is being described and whose account is absent. A manager can fund a programme without determining what a worker personally wants to learn; a community host can invite discussion without promising its participants as sales prospects.

People who declined, could not gain access, needed unusual help or left early may reveal conditions that successful participants conceal. Include their relevant circumstances when the receiving question requires them. Avoid extrapolating from the customers easiest to contact or serve. An average can hide both an unserved group and a scarce contribution that makes the average possible.

Evidence access and disclosure themselves have conditions. Reuse a result only for the permitted purpose and adequate population. Obtain an appropriate anonymised example or customer-local continuation when sharing identifiable material is unavailable. These are working conditions to resolve with the relevant holders, not assumptions granted by a common programme.