Compare the complete programme before promising its parts

MKT.14 compares separately prepared programmes with justified common preparation. Its worked account includes research and qualification, materials and preparation of the people doing the work, adaptation, trial execution, support, coordination and updates. The two alternatives require 44 and 40 person-hours for the same stated result. Forty hours are available in addition to existing service obligations. The common arrangement fits that total with no reserve; calendars, capability and cash remain separate conditions.

The programme owner uses that result with MKT.11 to obtain the actual contributions and receiving work. Sales receives the next action for each opportunity. Trial providers receive the accepted input, support and timing conditions. The programme owner receives the comparison, resource commitments and facts that reopen it.

MKT.3 can now invite an appropriate response. For a qualified batch trial, that may be confirmation of an agreed sample and time. For an integration-dependent opportunity, it may be information needed to decide whether constructing that integration is worthwhile. Sending the same purchase invitation to both would conceal the reason their actions differ.