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MKT-ENTRY-MEDIA - Keep the promise intact when an intermediary changes it

  • Situation: A placement combines or generates material, offers incomplete reporting, or cannot be stopped at the level the offer needs.
  • Question: Can the permitted expressions and actual controls preserve this offer and its receiving work?
  • First useful result or blocker: A supported placement and response arrangement, or the control, information or provision that requires another route.
  • Start with: The intermediary application, using MKT.3 and MKT.11.
  • Stop or return: Revise the affected family, route or promise when its conditions fail; preserve existing customer obligations.