fpf.tools
Library / Marketing Principles Framework
Jump to passage
In this reading
Source · lines 53–60

Link to current text

Published source confirmed at last check

Source changed 2026-10-03 02:22:15 UTC · snapshot created 2026-10-03 03:38:22 UTC · last check 2026-10-03 05:10:10 UTC

MKT-ENTRY-CHOICE - Make one customer’s next choice workable

  • Situation: A customer understands a suitable offer but cannot tell what accepting it requires.
  • Question: Can this person make an informed choice and carry out the agreed next action?
  • First useful result or blocker: An understandable, feasible choice with its terms, preparation, help and next step, or the exact condition preventing it.
  • Start with: MKT.4; use MKT.9 if suitability of the variant is still unsettled. For work spanning several people and encounters, follow the account application.
  • Stop or return: A justified refusal or deferral can finish the choice. Return an unavailable contribution to MKT.11 before inviting reliance on it.