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MKT-ENTRY-PROGRAMME - Share preparation while keeping promises feasible

  • Situation: Several organisations could use related services, but shared preparation competes with local exceptions and existing work.
  • Question: Which whole programme can the team support for the intended result and period?
  • First useful result or blocker: A supported combination of common work and separate continuations, or the capacity, permission or capability that defeats it.
  • Start with: MKT.14, using MKT.1/12, MKT.2/6, MKT.11 and MKT.13 where their results are missing; follow the B2B application.
  • Stop or return: Remove or change the affected opportunity when a condition fails. Recompare the whole programme when the changed opportunity alters common preparation or scarce support.