MKT-ENTRY-QUESTION - Find out enough to make the next decision

• Situation: A team disagrees about why customers decline an offer, and another round of interviews has been proposed.
• Question: What answer could change our next action, and how can we obtain it?
• First useful result or blocker: A bounded inquiry tied to that action, or an existing qualified answer sufficient to stop investigating.
• Start with: MKT.12; use MKT.1 when relevant customer differences remain unclear.
• Stop or return: Stop when the decision has a sufficient answer. Return a missing permission, unavailable service or disputed objective to its owner.