Edition and use

This is the Marketing Principles Framework’s first edition, comprising MKT.1–14 and the common account and applications in this publication. MKT is its public reference code. Numeric locators remain stable when titles or reading placement change. Cite the framework, pattern or section and the edition used; the order of the Table of Contents is a reading aid, not a compulsory work sequence.

The publication supports a prepared practitioner who can obtain the named domain contributions. A suitable task, explanation and supported practice can be developed with HCD for a different audience. If a required contribution is inaccessible, obtain another adequate source or defer the dependent action.