STR.3:2 - Problem

A sponsor’s first wording often selects the answer before comparison begins. “How do we become a service company?” excludes continued device provision and exit; “how do we recover device margin?” can exclude a valuable service direction. Both may be useful questions, but neither is neutral.

Another failure combines everything unresolved into “uncertainty”. Unknown demand, disagreement about acceptable losses, missing data-use rights and unavailable engineering time call for different responses. A larger customer survey cannot allocate engineering time or establish permission. Conversely, waiting for complete certainty can prevent a sufficient bounded return.