STR.5:2 - Problem

Directions are often named by technologies or aspirations: “use AI”, “be innovative”, “become a service leader”. The words do not say whose difficulty will be addressed, why the contribution matters, what sustaining it will demand or what competing work is set aside.

The opposite problem is premature specificity. A detailed project plan makes the underlying direction appear settled. Participants compare variations in implementation while overlooking continued provision, a different customer contribution, collaboration or withdrawal.