STR.5:3 - Forces

A direction needs focus so that it can guide choice, but enough openness to respond when users, means or constraints change. Existing capability makes action more plausible but can trap generation within familiar products. New capability can open a direction while creating costs and dependencies that a slogan conceals.

The recipient may need a useful proposal before all evidence exists. Conditional directions preserve that usefulness without reporting unsupported feasibility. Maintaining current provision can be a serious direction even when it is less novel than the alternatives.