MKT.11:4.1 - Recover the whole promise and the conditions it implies

Take the offer, relevant communication and customer’s understood result. Identify what is promised, to whom, when and under which conditions. Include access, support, customer work and later obligations where they change the result. MKT.2 supplies the offer; MKT.5 can reveal conflicting experience conditions; MKT.6 supplies the agreed useful contribution.

Read the promise from a concrete use. What would have to happen for the customer to receive the supported result? Recover the required work and contributions, including those performed by the customer or another provider. Include what must happen before a later action can begin and what must remain available while it occurs.

Keep a proposed new offer distinguishable from an existing commitment. A proposal can be narrowed before agreement; an existing obligation requires its applicable change or remedy decision. If the whole service arrangement is missing, obtain its construction through MKT.9 and SYSE.8 before treating a list of willing contributors as sufficient.