MKT.11:4.5 - Arrange the actual continuation and failure response

Before a dependent customer action begins, confirm the necessary contributions for that case and interval. Use OPS.6 to obtain the executable continuation with a performer, effective conditions, expected result, stop or fallback, and a return to continuing operation. A sufficient existing result can be reused while its conditions hold.

Make failure handling intelligible to the people who encounter it. Identify what the customer can do, who receives an unresolved case, what temporary alternative is available and what cannot honestly be promised. A customer should not have to discover which of two providers owns an internal disagreement before obtaining the agreed response.

Observe performance where a difference changes action. A provider’s delayed input, a lost permission or an exhausted support interval can invalidate a dependent continuation. Pause or revise that branch and obtain the changed input; preserve independent useful work where its conditions remain valid. MKT.7 handles restoration or ending when the relationship decision is affected.