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MKT.12:8 - Common Anti-Patterns and How to Avoid Them
| Misuse | Repair |
|---|
| Ask what features people want, then call the list their underlying work. | Recover the actual attempt and expected result before deciding which feature could contribute. |
| Explain a choice from the first answer to “why?”. | Reconstruct the episode and compare an action-changing contrast. |
| Add more post-transaction ratings to explain long-term non-use. | Choose an observation window that includes use and the relevant outside conditions. |
| Turn a few interviews into a market percentage or intervention effect. | Keep the explanatory hypothesis; obtain the distinct design required for the stronger conclusion. |