MKT.13:1 - Problem frame

Use this pattern when deciding which part of a commercial way of working can be repeated or expanded, and which part still needs discovery, repair or a bounded trial. Typical situations include a successful founder-led sale, a pilot dependent on unusual help, a new channel with uncertain purchasing behaviour, or a proposed expansion whose receipts arrive after the next acquisition payments.

The result is a bounded deployment decision: what can be offered, to whom, through which means and at what volume under supported delivery and economic conditions. It also identifies the significant unresolved premise and the work needed to settle it, change the model or stop.

The intended reader can describe the customer contribution and coordinate customer inquiry, delivery and economic analysis. An established arrangement continuing within unchanged supported limits need not repeat discovery. A small viable business need not seek rapid growth; repeatability is useful whenever recurring promises depend on ordinary provision, including deliberately limited volume.