MKT.13:11 - SoTA-Echoing

For search before expansion, adapt the historical Blank and Dorf Customer Development Manifesto: a consequential business-model assumption needs discriminating evidence, and ordinary repeated acquisition and provision differ from an exceptional sale. The present method bounds deployment without adopting a universal growth requirement or fixed trial quota.

For changed learning conditions, adapt Blank’s 2026 account of AI-generated initial products: easy artifact production weakens the inference from an artifact to prior learning or competence. Retain the substantive question and choose a means that can answer it. Renaming the artifact alone supplies no new method.

STR.8, MA.8 and OCE.11 supply developed sustaining, economic and organisational comparisons. Use them where the corresponding condition can change deployment; an adequate existing professional answer can be reused within its scope.