MKT.13:12 - Relations

MKT.1/2/3/4/6/7/9/11 supply the commercial proposition and its actual continuation. MKT.12 resolves a focused customer or market uncertainty; MKT.10 supplies a bounded intervention evaluation. MKT.14 may organise repeated work with named customer organisations while using this method to qualify a proposed expansion.

Strategy selects the wider direction and commitment; service and method engineering construct missing provision; organisation and operations obtain and perform the work; management accounting qualifies the temporal economics. A new customer promise requires their actual contributions where the model depends on them.