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MKT.13:3 - Forces
| Tension | What the decision must preserve |
|---|
| Early work needs personal initiative and adaptation. | The difference between useful discovery and the conditions of ordinary repeated provision. |
| Evidence is uneven across customers, channels and model components. | The scope of each supported claim instead of one overall label of validation. |
| A larger deployment can reveal problems but also multiply obligations. | A useful bounded increment with a way to stop or recover. |
| Search and current service need different decisions and support. | A workable organisation of both, including their shared scarce contributors. |
| Future margin can be positive while present cash is insufficient. | Timing, capacity, continuing obligations and actual funding. |