MKT.13:4.5 - Test whether the proposed repetition can be sustained

Join the customer result to acquisition, complete provision, continued use where relevant, and the means of funding the next period. Use MA.8, Account for Customer and Product Economics Over Time for the population, dated flows, future obligations and prospective alternatives. Retain expenses that the pilot concealed, including founder time valued on an appropriate basis and the cost of replacing exceptional assistance.

If continuation depends on a growing base, use STR.8’s period account: define who is active, reconcile entries and exits, explain the source and delay of the next contributions, and locate the receipts that could fund them. Repeated visits are not new customers; referrals are not acquisitions until the relevant condition is met. A lifetime contribution forecast and a count of invitations do not finance next month’s work.

Check shared capacity at the proposed volume. Preparation may be reusable while qualification, adaptation, support or exception handling still grows with each customer. Several individually feasible promises can jointly exceed a specialist’s available hours. Compare retaining the current volume, narrowing the service, pacing entry, adding supported capacity or obtaining a contribution externally. A sufficient total of hours does not resolve an impossible simultaneous assignment.

Separate an economically attractive model from a currently feasible commitment. Unavailable funds, ineffective access or an unprepared receiving team can limit deployment even when expected contribution is positive. Return the precise missing condition and allow independent useful work to continue under its existing limits.