MKT.13:5.2 - Positive future contribution arrives too late

For an independent constructed expansion, acquiring and beginning service for each of 100 customers requires 12 monetary units now. A qualified forecast gives 15 units per customer of receipts net of later provision and support payments, collected after 60 days. The first group has separate funding. A proposed second group would begin after 30 days using only the first group’s receipts, with no other available cash after existing obligations.

The prospective three-unit contribution per customer does not fund the second group at day 30. The team compares a later start, a feasible change in payment terms and separately obtained funding. Each alternative must preserve the offer, customer feasibility and current obligations. Until one is supported, deployment stays within the first group’s funded limit. Another enthusiastic interview cannot settle this timing gap.