MKT.14:5.2 - Repeatable actions with different receiving work

A wider programme maintains reliable information about named organisations and prepares three actions: clarify suitability, arrange an already chosen trial, or return a delivery exception. A new interest signal is a reason to inspect the opportunity, not proof of need or purchase intent. Staff use the current customer’s work and conditions to choose the action. Where the relevant information is absent, they obtain it or stop the dependent action. Expansion requires capacity for all three continuations and for keeping the information current, not only capacity to send more messages.