MKT.1:10 - Architectural Rationale

Problem, roles, alternatives and grouping are joined because each constrains the target that an offer can reasonably address. A broad strategy can identify a promising direction, and an exchange method can construct one deal. Neither alone explains how repeated differences among customers should guide a market hypothesis and several offers.

Grouping is conditional reuse: it permits a common starting contribution while preserving consequential differences. Selecting a group does not yet organise a multi-organisation programme; MKT.14 supplies that larger choice of preparation, coordination and investment.