MKT.1:8 - Common Anti-Patterns and How to Avoid Them

Misuse	Repair
Treat every employee of a named organisation as sharing one need and buying state.	Recover the opportunities and consequential roles within it.
Use an easy database attribute as proof of a shared problem.	Check whether it predicts a difference that changes the offer or action in the actual cases.
Fragment every customer into a separate persona.	Retain common work and supply conditions where a reusable offer remains valid.
Call willingness to discuss a product established demand.	Preserve it as the particular response observed and test the missing use or acquisition condition.