MKT.2:4.3 - Construct the complete proposal
Make the customer able to recover the following content from the offer’s actual presentation:
| Content | Construction question |
|---|---|
| Recipient and situation | Who can use this contribution, for what activity and under which entry conditions? |
| Supplied result and scope | What will be provided, what useful result is sought, and where does the provider’s contribution end? |
| Customer and partner contributions | What access, preparation, decisions, effort or other service is required? |
| Supply and support | Who can deliver and support it, when and at what attainable volume? |
| Price and other consideration | What is charged or exchanged, when, for what unit, with what consequential conditions? |
| Evidence and acceptance | What grounds support the claims, and what can the recipient inspect to establish that the proposed contribution was supplied? |
| Continuation and limits | What happens on a failed prerequisite, unsuitable result, changed condition, cancellation or end of the limited offer? |
Use the amount of detail the decision needs. An ordinary standard service may already carry this content in established terms. A new compound service may need explicit coordination among providers. The purpose is a recoverable proposal, not a mandatory form.
Distinguish the provider’s deliverable, the customer’s later result and the evidence for each. A prepared report is different from a timely management decision; a course place is different from an acquired ability. State the contribution and the conditions on which a further benefit depends. A guarantee is a specific stronger commitment whose means and terms require their own support.
Construct price and terms alongside the contribution. Identify the unit—such as a trial, period, case or available capacity—and the costs or obligations outside the headline figure. Use ECO.3 to compare the parties’ contributions and alternatives. Use ECO.5 when private information, later effort or risk makes a choice of terms consequential. Their economic construction does not establish a legal permission or enforceability claim.