MKT.2:4.4 - Obtain a supply answer before relying on the promise

Ask the responsible supplier for the result that can actually be provided under the named conditions: configuration, available capability, people, time, access, dependencies, support and unresolved constraints. Separate a planned improvement from an available contribution. Include preparation and continuing support when comparing feasible versions.

For each important promise, follow the required contribution to a responsible provider or to an explicit gap. Resolve incompatible timings, shared scarce resources and conflicting claims made to different roles. A technically possible service can still be unavailable in the proposed window. Return an unsupported part for engineering, operational or organisational work, or reduce the proposal to a supported part.

The supply answer constrains both the offer and its positioning. If only batch processing is supported, “continuous” must disappear from the current promise. If an operator must inspect every output, the offer must leave that work visible.