MKT.2:4.5 - Test the uncertain connection

Choose a test from the uncertainty that could change the proposal. For understanding, present the actual description to an appropriate person and ask what they expect to receive, what they must do, what it costs and where it would not fit. Let them explain before supplying the intended answer. Compare their account with the proposed content; a repeated sentence can reflect recall without usable understanding.

For usefulness, place the proposal beside the person’s actual alternative and ask them to work through a concrete situation. What would change? Which required contribution is missing? A suitable sample or limited trial can expose a mismatch that an opinion about attractiveness cannot. If willingness to acquire is the unresolved question, use an attainable next choice with honest terms through MKT.4. Do not report hypothetical enthusiasm as a completed purchase.

For supply, obtain the provider’s relevant demonstration, observation or qualified answer. Customer understanding cannot establish supplier capacity. For a claimed benefit caused by the intervention, use the distinct causal question and evidence design; a successful presentation is not that evidence.

After the test, identify the failed connection. Misunderstanding may change wording or context; an unwanted result may change the target or contribution; an unavailable prerequisite may change supply or scope. Return to MKT.12 only for a question whose answer is still needed. Keep adequate parts instead of repeating the whole inquiry.