MKT.2:7 - Conformance Checklist

• The intended recipients, useful contribution and consequential conditions can be recovered from the offer.
• The comparison concerns feasible alternatives and a supported difference for the stated situation.
• Deliverable, later benefit, proposed promise, supplier ability and actual fulfilment remain distinct.
• Supply, preparation, support, consideration and customer effort are included at the scope of the promise.
• The selected test answers the live uncertainty and its result retains the proper strength.
• Different expressions and role-specific explanations carry compatible commitments and a usable next choice.